Baths in freezing Himalayan waters and life with Sadhus taught me how to change the game. He continued, “I went to the Himalayas on a quest for answers about the world and myself. It’s hilarious how most agencies charge money to just post stuff on social media that is viewed by two people (one who designed it and the one who posted it).” So, what actually prompted Shah to start the venture? Promptly came the reply, “I was bored to death to see the same old strategies being offered by agencies that would add zero value to brand’s growth or voice.
Primarily, One Hand Clap seeks to remove all the inefficiencies that usually plague traditional marketing agencies and begin informal conversations directly with brands about what they can achieve on social media and otherwise which also stands as it’s USP. It’s a win-win situation for both – the audience as well as the brands.” Also, the sheer connect with nerves of people and what they are talking about is another differentiating factor. Our job is to honestly tell what they must and must not do. “There are brands that don’t even require a social presence and can still make noise on social. All India Bakchod (AIB) is currently inactive after being embroiled in the #MeToo movement.Ĭut to the launch of One Hand Clap by Shah, he clarified that it is not a digital agency. “It was a collective decision to stick together rather than part ways and work elsewhere,” shared Shah. The firm is also on a lookout for a bunch of talent for key as well as associate positions. The newly formed team comprises of AIB’s social media team members occupying key positions. Send us your CV / work / social media wins / pitch at Positions open : Creative Associates / Design Head / Design Associates Onwards and upwards!Ī post shared by Aakash Shah on at 12:21am PDT I am enthralled to take upon this journey with the most talented people by my side – Now hiring more team members. Thus, removing all the inefficiencies and beginning informal conversations with brands about what they can achieve on social media & otherwise. A powerhouse of content creators who work in direct coalition with brands. So we thought – why not leverage it? Started up with the sole aim of owning the web culture of cool brands on the Indian internet welcome to – what we call it and by all means, will keep calling – One Hand Clap. After years of creating, consuming, studying and watching internet trends have led us to become one of the best realtime content creation team in India. And that’s exactly why we come in the picture. We have long realized the utter disconnect that brands have with their customers in the short-form content space thanks to most traditional agencies not waking up to the needs of the market. By we, I mean the social media team at AIB and by something, I mean stuff other than answering barrage of “When is AIB coming back?” questions. Over the past 2 months, we have been upto something.
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